Transition from E-Commerce to M-Commerce: A SWOT Analysis

International Journal of Science and Management Studies (IJSMS)
© 2023 by IJSMS Journal
Volume-6 Issue-5
Year of Publication : 2023
Authors : Hemant Trivedi, Shashi Sanchiher
DOI: 10.51386/25815946/ijsms-v6i5p102
MLA Style: Hemant Trivedi, Shashi Sanchiher "Transition from E-Commerce to M-Commerce: A SWOT Analysis " International Journal of Science and Management Studies (IJSMS) V6.I5 (2023): 7-18.

APA Style: Hemant Trivedi, Shashi Sanchiher, Transition from E-Commerce to M-Commerce: A SWOT Analysis , International Journal of Science and Management Studies (IJSMS), v6(i5), 7-18.
With the development and advancement of information and communication technology, a new way of doing business has opened up which is called e-commerce. e-Commerce was there for quite a long time but now m-commerce is taking its place which is made possible by the combination of the internet and the invention of the smartphone. In this research, authors attempted to identify trends in the transition from e-commerce to m-commerce and identified the strengths, weaknesses, opportunities, and threats of m-Commerce. The findings of this article may help the stakeholders of the industry to see the opportunities and future trends available to them. This paper also makes them aware of threats in using this system so that an ecosystem can be developed that will be less risky and more beneficial to its users.
Keywords: e-Commerce, m-commerce, smartphones, e-tailers, information, technology, digital, internet, strengths, weakness, opportunity, threats.
[1] Ameena Febin T (2023), A Study on Consumer Preferences towards Android and iOS, International Journal of Science and Management Studies (IJSMS), Volume: 6 Issue: 2, Mar-Apr 2023.DOI: 10.51386/25815946/ijsms-v6i2p120
[2] Arora N, Charm T, Grimmelt A, Ortega M, Robinson K, & Sexauer C (2020), ‘A global view of how consumer behavior is changing amid COVID-19’, Available from: https://www.mckinsey.com/~/ media/McKinsey/ Business%20Functions/ Marketing%20and%20Sales/ Our%20Insights/A%20global%20 view%20of%20how%20consumer%20 behavior%20is%20changing%20 amid%20COVID%2019/20200707/ covid-19-global-consumer- sentiment-20200707.pdf. Cited on:15-11-2021
[3] Basuroy T (2021), ‘Internet usage in India - statistics & facts’, Available from: https://www.statista.com/ topics/2157/internet- usage-in-india/#topicHeader __wrapper cited on: 15-12-2021
[4] Booth J, ‘What is mobile analytics?’, Available from: https://mixpanel.com/blog/what-is-mobile-analytics/ cited on: 15-01-2022
[5] Chhonker M, Verma D, & Kar A (2017), ‘Review of technology adoption frameworks in mobile commerce’, Procedia Computer Science, 122 pp 888 – 895.
[6] Farmanesh P. (2023), The Expansion of E-Commerce and the Influence of Consumer Confidence on the Economy of Iran, International Journal of Science and Management Studies (IJSMS), Volume: 6 Issue: 1, Jan-Feb 2023. DOI: 10.51386/25815946/ijsms-v6i1p127
[7] Forbes, (2018), ‘What is the difference between e-commerce and mobile commerce?’, Available from: https://www.forbes.com/ sites/quora/2018/05/25/ what-is-the-difference- between-e-commerce- and-mobile-commerce/? sh=666b6eb94c6d cited on: [15-11-2021]
[8] Hackworth Phil, (2020), ‘The role of smartphones in improving how e-commerce is done’, Available from: https://techgeek365.com/ the-role-of-smartphones- in-improving-how-e- commerce-is-done/ cited on: 12-12-2022
[9] Hillman S, & Neustaedter C (2017), ‘Trust and mobile commerce in North America’, Computers in Human Behavior, 70, pp 10-21. Available from: 10.1016/j.chb.2016.12.061
[10] IBEF, ‘E-commerce industry in India’, Available from: https://www.ibef.org/industry/ecommerce#login-box cited on: 12-12-2021
[11] IBFE, ‘Indian E-commerce industry analysis’, Available from: https://www.ibef.org/industry/ecommerce-presentation cited on: 12-12-2021
[12] Imperva, ‘Social Engineering’, Available from: https://www.imperva.com/learn/application-security/social-engineering-attack/ cited on: 11-03-2023
[13] Invest India, ‘E-commerce fastest growing e-commerce market in the world’, Available from: https://www.investindia.gov.in/ sector/retail-e-commerce/ e-commerce cited on: 21-11-2022
[14] Kaspersky, ‘What is smishing and how to defend against it’, Available from: https://www.kaspersky.co.in/ resource-center/threats/ what-is-smishing-and-how- to-defend-against-it cited on: 08-03-2023
[15] Keelery S, (Aug. 2021), ‘Internet usage in India - statistics & facts ‘, Available from: https://www.statista.com/topics/ 2157/internet-usage-in-India/ #topicHeader__wrapper. Cited on: 15-12-2021
[16] Khalilzadeh J, Ozturk A, Bilgihan A, (2017), ‘Security-related factors in extended UTAUT model for NFC based Mobile Payment in the Restaurant Industry’, Computers in Human Behavior, 70 pp 460-474. Available from: 10.1016/j.chb.2017.01.001
[17] Liang T-P, Huang C-W, Yeh Y, & Lin B (2007), ‘Adoption of mobile technology in business: a fit-viability model’, Industrial Management & Data Systems, 107(8) pp 1154 – 1169. Available from: https://doi.org/10.1108/02635570710822796
[18] Lindner M (2016), ‘Younger consumers turn increasingly to mobile devices for buying as well as browsing’, Available from: https://www.digitalcommerce360.com/ 2016/04/25/younger-consumers -turn-increasingly-mobile -devices-buying/. Cited on 02-03-2023
[19] Luran P, & Lin H-H (2005), ‘Toward an understanding of the behavioral intention to use mobile banking’, Computers in Human Behavior, 21 pp 873 – 891.
[20] Magenest (2021), ‘Mobile commerce threats 2023 and what you can do to protect yourself’, Available from: https://magenest.com/en/mobile-commerce-threats/,cited 10-03-2023.
[21] Mahipal D, & Shankaraiah K (2018), ‘E-commerce growth in India: A study of segments contribution’, Academy of Marketing Studies Journal, 22(2). Available from: https://www.abacademies.org/ articles/ecommerce- growth-in-India-a- study-of-segments- contribution-7239.html. Cited on:05-11-2021
[22] Marketing Evolution, (2021), ‘What is omnichannel marketing? definition, tips, and examples’, Available from: https://www.marketingevolution.com/ knowledge-center/topic/ marketing-essentials/omnichannel, cited on: 20-12-2021
[23] Maulik S, (2014), ‘Mobile commerce: Opportunities and challenges’, Available from: https://www.invonto.com/ insights/mobile-commerce- opportunities-and-challenges/ cited on: 10-03-2023
[24] McCloskey D. W. (2006), ‘The Importance of ease of use, usefulness, and trust to online consumers: An examination of the technology acceptance model with older consumers’, Journal of organisational and end user computing, 18(3) pp 47 – 65
[25] Medda S, (2021), ‘Future of e-retailing in India: growth and challenges’, Available from: https://www.Indianretailer.com/ article/multi-channel/ eretail/future-of-e- retailing-in-India- growth-and- challenges.a6856/. cited on 12-12-2021
[26] MindTools (2022), ‘SWOT analysis: Understanding your business, informing your strategy’. Available from: https://www.mindtools.com/amtbj63/swot-analysis. cited:15-03-2022
[27] Mroczkowska A, (2020), ‘9 key advantages of mobile commerce for businesses (+ 3 challenges)’, Available from: https://www.thedroidsonroids.com/ blog/advantages- of-mobile- commerce-mcommerce. Cited on: 05-01-2022
[28] Oh L, Teo H-H, Sambamurthy V (2012), ‘The effects of retail channel integration through the use of information technologies on firm performance’, Journal of operations management, 30(5) pp 368–381, Available from: https://doi.org/10.1016/j.jom.2012.03.001
[29] Pandey V, (2016), ‘E-retailing: challenges and opportunities in India’, International Journal of Development Research, 6 (12) pp 10823-10828. Available from: https://www.journalijdr.com/ e-retailing- challenges-and- opportunities-India. cited on: 07-12-2021
[30] PITCS, (2021), ‘Evolution of ecommerce in India and future prospects’, Available from: https://pitcs.in/evolution-of-ecommerce-in-India/. cited on: 10-12-2021
[31] Sai S, ‘M-Commerce: meaning, opportunities and problems’, Available from: https://www.yourarticlelibrary.com/. 2023. Available from: https://www.yourarticlelibrary.com/ business/m-commerce/ m-commerce-meaning- opportunities-and- problems/69438. cited on: 12-02-2023
[32] Shankar V, Venkatesh A, Hofacker C, & Naik P (2010), ‘Mobile marketing in the retailing environment: Current insights and future research avenues’, Journal of interactive marketing, 24 (2) pp 1 – 28
[33] Simicart (2020), ‘Key differences between e-commerce and m-commerce (+infographic)’, Available from: https://www.simicart.com/ blog/differences- between-e-commerce- and-m-commerce /?simipwa=1. cited on: 15-12-2021
[34] Singh S, & Swait J (2017), ‘Channels for search and purchase: Does mobile Internet matter?’, Journal of Retailing and Consumer Services, 39 pp 123 – 134. Available from: https://doi.org/10.1016/j.jretconser.2017.05.014
[35] Sopadjieva E, Dholakia U, Benjamin B (2017), ‘A study of 46,000 shoppers shows that omnichannel retailing works’, Harvard Business Review, Available from: https://hbr.org/2017/01/a-study-of- 46000-shoppers-shows- that-omnichannel-retailing-works. cited on: 25-12-2021
[36] Spiceworks, ‘What is a digital certificate? Meaning, types, and importance’, Available from: https://www.spiceworks.com/ it-security/identity- access-management/ articles/digital-certificate cited on: 10-03-2023
[37] Statista (2014), ‘Market size of e-commerce industry across India from 2014 to 2018, with forecasts until 2027(in billion u.s. dollars)’, Available from: https://www.statista.com/statistics/792047/India-e-commerce-market-size/. Cited on: 10-11-2021.
[38] Sterling G (2014), ‘Study: 78 percent of local-mobile searches result in offline purchases’, Available from: https://searchengineland.com/ study-78-percent-local- mobile-searches-result- offline-purchases-188660. cited on: 15-12-2021
[39] Techopedia, ‘Eavesdropping what does eavesdropping mean?’, Available from: https://www.techopedia.com/definition/13612/eavesdropping cited on: 14-03-2023
[40] The Franklin Institute. ‘What is augmented reality?’, Available from: https://www.fi.edu/what-is-augmented-reality, cited on 20-12-2021.
[41] Tokareva J, (2018), ‘What is the difference between e-commerce and mobile commerce?’, Available from: https://www.forbes.com/sites/ quora/2018/05/25/what -is-the-difference- between-e-commerce -and-mobile-commerce/ ?sh=666b6eb94c6d. cited on 15-11-2021
[42] Venkatesh V (2000), ‘Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model’, Information systems research, (11:4) pp 342 – 365. Available from: https://doi.org/10.1287/isre.11.4.342.11872
[43] Verma D (2019), ‘A pragmatic review on m-commerce: game changer for online market ‘, Journal of scientific research and engineering development 2 (5) pp 1-5.
[44] Zhou T, Lu Y, & Wang B (2010), ‘Integrating TTF and UTAUT to explain mobile banking user adoption’, Computers in human behavior, 26(4) pp 760-767. Available from: 10.1016/j.chb.2010.01.013