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The Influence of Perceived Price, Product Quality and Service Quality towards KFC Consumer Satisfaction in Indonesia

International Journal of Science and Management Studies (IJSMS)
© 2023 by IJSMS Journal
Volume-6 Issue-6
Year of Publication : 2023
Authors : Charly Hongdiyanto, Teman Koesmono, Dyna Rachmawati
DOI: 10.51386/25815946/ijsms-v6i6p103
Citation:
MLA Style: Charly Hongdiyanto, Teman Koesmono, Dyna Rachmawati "The Influence of Perceived Price, Product Quality and Service Quality towards KFC Consumer Satisfaction in Indonesia " International Journal of Science and Management Studies (IJSMS) V6.I6 (2023): 21-32.

APA Style: Charly Hongdiyanto, Teman Koesmono, Dyna Rachmawati, The Influence of Perceived Price, Product Quality and Service Quality towards KFC Consumer Satisfaction in Indonesia , International Journal of Science and Management Studies (IJSMS), v6(i6), 21-32.
Abstract:
Competition in the world of fast-food fried chicken in Indonesia is quite fierce. One of the popular players in the competition is Kentucky Fried Chicken. This research was conducted to find out how the choices of consumers in knowing their satisfaction when consuming products from KFC. The research was conducted in 5 major cities in Indonesia: Jakarta, Surabaya, Medan, Bandung dan Makassar by spreading questioner with a total sample of 113 respondents. The results of this study are price and product quality affect customer satisfaction, but service quality does not affect customer satisfaction.
Keywords: Price, Product Quality, Service Quality, Customer Satisfaction, KFC.
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