A Literature Review: Consumer Skepticism Towards Advertising: Unraveling Complex Dynamics

International Journal of Science and Management Studies (IJSMS)
© 2024 by IJSMS Journal
Volume-7 Issue-1
Year of Publication : 2024
Authors : Amit Kumar, Dr. Mahesh Chandra
DOI: 10.51386/25815946/ijsms-v7i1p125
MLA Style: Amit Kumar, Dr. Mahesh Chandra "A Literature Review: Consumer Skepticism Towards Advertising: Unraveling Complex Dynamics" International Journal of Science and Management Studies (IJSMS) V7.I1 (2024): 172-174.

APA Style: Amit Kumar, Dr. Mahesh Chandra, A Literature Review: Consumer Skepticism Towards Advertising: Unraveling Complex Dynamics, International Journal of Science and Management Studies (IJSMS), v7(i1), 172-174.
Consumer skepticism towards advertising has emerged as a critical area of research, reflecting the evolving landscape of consumer behavior in response to marketing stimuli. This review paper synthesizes findings from diverse studies conducted by researchers exploring various facets of consumer skepticism towards advertising. The literature reveals a complex interplay of factors influencing skepticism, its impact on consumer attitudes, and the strategies marketers employ to navigate this intricate terrain. We present a comprehensive overview of key studies, their methodologies, and the nuanced findings that contribute to our understanding of consumer skepticism in advertising.
Keywords: Consumer, skepticism, advertising, critical, research, behavior, marketing.
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