1

The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students

International Journal of Science and Management Studies (IJSMS)
© 2021 by IJSMS Journal
Volume-4 Issue-1
Year of Publication : 2021
Authors : Dewiana Novitasari, Gusli Chidir, Didi Sutardi, Joni Iskandar, Erni Taruli Pebrina
DOI: 10.51386/25815946/ijsms-v4i1p104
Citation:
MLA Style: Dewiana Novitasari, Gusli Chidir, Didi Sutardi, Joni Iskandar, Erni Taruli Pebrina "The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students" International Journal of Science and Management Studies (IJSMS) V4.I1 (2021): 31-44.

APA Style: Dewiana Novitasari, Gusli Chidir, Didi Sutardi, Joni Iskandar, Erni Taruli Pebrina, The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students, International Journal of Science and Management Studies (IJSMS), v4(i1), 31-44.
Abstract:
This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of working students in a private higher education in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to 410 population of working students. The returned and valid questionnaire results were 211 samples. Data processing was used SEM method with Smart PLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention have a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.
Keywords: Halal awareness, purchase intention, subjective norms, halal food, theory of planned behavior.
References:
[1] Abd-Rahman, A., Asrarhaghighi, E., & Ab-Rahman, S. (2015). Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068
[2] Abdullah, R., & Razak, L. A. (2019). The effect of halal foods awareness on purchase decision with religiosity as a moderating variable. Journal of Islamic Marketing.
[3] Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
[4] Ajzen, I. (2015a). Consumer attitudes and behavior: the theory of planned behavior applied to food consumption decisions. Consumer Attitudes and Behavior: The Theory of Planned Behavior Applied to Food Consumption Decisions, 70(2), 121–138. https://doi.org/10.13128/REA-18003
[5] Ajzen, I. (2015b). Consumer attitudes and behavior: the theory of planned behavior applied to food consumption decisions. Italian Review of Agricultural Economics, 70(2), 121–138.
[6] Ajzen, I. (2015c). The theory of planned behaviour is alive and well, and not ready to retire: a commentary on Sniehotta, Presseau, and Araújo-Soares. Health Psychology Review, 9(2), 131–137.
[7] Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324.
[8] Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2017). Factors affecting Halal meat purchase intention. British Food Journal.
[9] Alserhan, B. A. (2015). The principles of Islamic marketing. Ashgate Publishing, Ltd.
[10] Ambali, A. R., & Bakar, A. N. (2014). People’s awareness on halal foods and products: Potential issues for policy-makers. Procedia-Social and Behavioral Sciences, 121(19), 3–25.
[11] Asif, M., Xuhui, W., Nasiri, A., & Ayyub, S. (2018). Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144–150.
[12] Azam, A. (2016). An empirical study on non-Muslim’s packaged halal food manufacturers: Saudi Arabian consumers’ purchase intention. Journal of Islamic Marketing, 7(4), 441–460. https://doi.org/10.1108/JIMA-12-2014-0084
[13] Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia : A Structural Equation Modeling Approach. Journal of International Food & Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997
[14] Bashir, A. M., Bayat, A., Olutuase, S. O., & Abdul Latiff, Z. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. https://doi.org/10.1080/10454446.2018.1452813
[15] Chin, W. (1998). The Partial Least Squares Approach to Structural Equation Modeling (E. Modern Methods for Business Research, In: G. A. Marcoulides (ed.)). Lawrence Erlbaum Associates Publisher.
[16] De Leeuw, A., Valois, P., Ajzen, I., & Schmidt, P. (2015). Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions. Journal of Environmental Psychology, 42, 128–138.
[17] Effendi, I., Murad, M., Rafiki, A., & Lubis, M. M. (2020). The application of the theory of reasoned action on services of Islamic rural banks in Indonesia. Journal of Islamic Marketing, Vol. ahead(No. ahead-of-print). https://doi.org/https://doi.org/10.1108/JIMA-02-2020-0051
[18] Elseidi, R. I. (2018). Determinants of halal purchasing intentions: evidences from UK. Journal of Islamic Marketing.
[19] Endah, N., Daryanti, S., & Hati, S. R. H. (2017). Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior. 21(Icmesd), 569–573. https://doi.org/10.2991/icmesd-17.2017.102
[20] Fornell, C., & Larcker, D. F. (1981a). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312
[21] Fornell, C., & Larcker, D. F. (1981b). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
[22] Ghozali, I. (2014). Structural Equation Modeling, Metode Alternatif dengan Partial Least Square (PLS) (4th ed.). Badan Penerbit Universitas Diponegoro.
[23] Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Pearson Prentice Hall.
[24] Hair, J. F., Hult, G. T., Ringle, C. M., & Sarstedt, M. (2014). A primer partial least squaresstructural equation modeling (PLS-SEM). SAGE Publications.
[25] Haro, A. (2016). Understanding TPB model, availability, and information on consumer purchase intention for halal food. International Journal of Business and Commerce, 5(8), 47–56.
[26] Hasan, H. N., & Suciarto, S. (2020). The Influence of Attitude, Subjective Norm and Perceived Behavioral Control towards Organic Food Purchase Intention. Journal of Management and Business Environment (JMBE), 1(2), 132. https://doi.org/10.24167/jmbe.v1i2.2260
[27] Hong, M., Sun, S., Beg, A. B. M. R., & Zhou, Z. (2019). Determinants of halal purchasing behaviour: evidences from China. Journal of Islamic Marketing.
[28] Iranmanesh, M., Mirzaei, M., Hosseini, S. M. P., & Zailani, S. (2019). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing.
[29] Jonathan, W., & Liu, J. (2010). Shaping Halal into a Brand. Journal of Islamic Marketing, 1(2), 107–123.
[30] Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip Pemasaran (Jilid 1, Edisi 12). Jakarta: Erlangga.
[31] Lada, S., Tanakinjal, G. H., & Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management.
[32] Latiff, Z. A. A., Masril, M. V., Vintisen, R., Baki, M. Z., & Muhamad, N. (2019). Consumers’ intention towards halal food in low-cost airlines in Kelantan, Malaysia. Journal of Contemporary Research in Social Sciences, 1(4), 82–86.
[33] Listyoningrum, A., & Albari, A. (2012). Analisis Minat Beli Konsumen Muslim Terhadap Produk yang Tidak Diperpanjang Sertifikat Halalnya. Jurnal Ekonomi & Keuangan Islam, 2(1), 40–51.
[34] Maghfiroh, M. (2015). Faktor-Faktor yang Memengaruhi Niat Membeli Makanan Kemasan Berlabel Halal LPPOM-MUI. Jurnal Economia, 11(2), 169–176.
[35] Maichum, K., Parichatnon, S., & Peng, K.-C. (2017). The influence of attitude, knowledge and quality on purchase intention towards halal food: A case study of young non-Muslim consumers in Thailand. IRA-International Journal of Management & Social Sciences, 6(3), 354–364.
[36] Majid, M. A. A., Abidin, I. H. Z., Majid, H. A. M. A., & Chik, C. T. (2015). Issues of Halal Food Implementation in Malaysia. Journal of Applied Environmental and Biological Sciences, 5(6S), 50–56.
[37] Marmaya, N. H., Zakaria, Z., & Mohd Desa, M. N. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing, 10(3), 1003–1014. https://doi.org/10.1108/JIMA-08-2018-0136
[38] Mohd Suki, N., & Abang Salleh, A. S. (2018). Mediating effect of Halal image on Muslim consumers’ intention to patronize retail stores: Some insights from Malaysia. Journal of Islamic Marketing, 9(2), 338–355. https://doi.org/10.1108/JIMA-02-2017-0014
[39] Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: the role of religiosity. Journal of Islamic Marketing.
[40] Mustafar, M., Ismail, R. M., Othman, S. N., & Abdullah, R. (2018). A study on Halal cosmetic awareness among Malaysian cosmetics manufacturers. International Journal of Supply Chain Management, 7(5), 492–496.
[41] Nurhasah, S., Munandar, J. M., & Syamsun, M. (2018). Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen. Jurnal Manajemen Dan Organisasi, 8(3), 250–260. https://doi.org/10.29244/jmo.v8i3.22473
[42] Peter, J. P., & Olson, J. C. (2000). Consumer behavior: Perilaku konsumen dan strategi pemasaran. Jakarta: Erlangga.
[43] Rachbini, W. (2018). The Relationship of Attitude, Subjective Norm, Perceived Behavioral Control on Halal Food Purchasing Behavior in Jakarta. IOSR Journal of Business and Management (IOSR-JBM), 20(1), 28–37. https://doi.org/10.9790/487X-2001082837
[44] Rochmanto, B. Al, & Widiyanto, I. (2014). Pengaruh Pengetahuan Produk Dan Norma Religius Terhadap Sikap Konsumen Dalam Niat Mengkonsumsi Produk Makanan Dan Minuman Halal (Studi Kasus di Kota Semarang). Fakultas Ekonomika dan Bisnis.
[45] Schiffman, L., Kanuk, L., & Wisenblit, J. (2010). Consumer behavior 10th edition. Prentice Hall.
[46] Sekaran, U., & Bougie, R. (2003). Research Methods For Business: A Skill Building Approach (Sixth edit). John Wiley and Sons, Inc.
[47] Soon, J. M., & Wallace, C. (2017). Application of theory of planned behaviour in purchasing intention and consumption of Halal food. Nutrition & Food Science.
[48] Syrotyuk, Leshchak, R. L., & Dorosh. (2018). Experimental and Analytic Investigation of the Hydrogenation of Pipe Steels. Materials Science, 53(6), 811–817. https://doi.org/10.1007/s11003-018-0140-0
[49] Syukur, M., & Nimsai, S. (2018). Factors influencing the purchase intention of halal packaged food in Thailand. International Journal of Supply Chain Management, 7(4), 1–6.
[50] Teng, P. K., Jamaliah, W., & Jusoh, W. (2017). Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia. International Journal of Business and Management, 1(2), 78–85. https://doi.org/10.26666/rmp.ijbm.2017.2.12
[51] Teng, P. K., Jamaliah, W., & Jusoh, W. (2018). A Study of Factors Affecting Consumer Purchase Intention Towards Halal Labelled Cosmetics and Personal Care Products in Malaysia. E-Proceeding Of The 1st International Conference On Halal Global (ICOHG 2018), March, 26–27. https://worldconferences.net
[52] Vanany, I., Soon, J. M., Maryani, A., & Wibawa, B. M. (2019). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing.